Building, Ranking, and Selling a Local Fence Site (1600% ROI)
Part 1: Creation of the Local Fence Site
In the realm of local SEO, crafting a highly optimized, niche-focused website is a crucial first step toward dominating local search results. This case study outlines the journey of creating a successful local fence website, detailing the tools and strategies employed.
Exact Match Domain (EMD)
To kick off the project, I selected an Exact Match Domain (EMD) to ensure relevance and improve search engine visibility. The domain name incorporated primary keywords relevant to the fencing industry and the target location, enhancing its SEO potential from the outset.
Namecheap
I chose Namecheap for domain registration due to its user-friendly interface, competitive pricing, and excellent customer support. Namecheap’s reliability ensured that the domain registration process was smooth and hassle-free.
HostArmada
For hosting, I opted for HostArmada. Known for its speed, security, and top-notch customer service, HostArmada provided a robust foundation for the website. Their SSD-based servers ensured fast loading times, which is critical for both user experience and SEO.
WordPress
WordPress was the platform of choice for building the site. Its flexibility, extensive range of plugins, and SEO-friendly architecture made it the perfect CMS for this project. WordPress allowed for easy customization and scaling, ensuring the site could grow alongside the business.
Kadence Blocks
For designing the website, I utilized Kadence Blocks. This plugin offers a variety of customizable blocks that enhance the visual appeal and functionality of the site. The blocks were instrumental in creating a professional, user-friendly layout that catered to both desktop and mobile users.
By integrating these tools and technologies, I laid a solid foundation for a high-performing local fence website. This meticulous setup was essential for the subsequent SEO efforts that would drive traffic and generate leads.
Part 2: Ranking the Site and Generating Leads
With the website up and running, the next phase was to ensure it ranked well on Google and attracted a steady stream of potential customers. Here’s how I achieved that:
Proper On-Page SEO
On-page SEO was a critical component of the strategy. I ensured that all pages were optimized with relevant keywords in titles, meta descriptions, headers, and content. Alt text for images and internal linking were also meticulously implemented to enhance SEO performance.
Well-Designed Website
A well-designed website not only attracts visitors but also retains them. Using Kadence Blocks, I created an aesthetically pleasing, easy-to-navigate site. The design was responsive, ensuring a seamless experience across all devices, which is crucial for both user engagement and SEO.
Entities
Incorporating entities, or specific attributes and relationships of the business, helped in contextualizing the website for search engines. This involved detailed descriptions of services, location-specific information, and structured data markup to provide search engines with clear, organized information about the business.
Proper Keyword Research and Insertion:
Comprehensive keyword research was conducted to identify high-traffic, low-competition keywords. These keywords were strategically inserted into the content, headings, and metadata. Tools like Google Keyword Planner and Ahrefs were used to refine the keyword strategy, ensuring maximum relevance and impact.
Website Copy
The website copy was crafted to be engaging, informative, and SEO-friendly. It highlighted the unique selling points of the fencing services, addressed common customer pain points, and included calls to action to drive conversions. The content was regularly updated to keep it fresh and relevant.
Off-Page SEO (Profile, Citations, Web 2.0)
Off-page SEO efforts included building a strong backlink profile through citations, local business listings, and Web 2.0 properties.
I created profiles on relevant directories and social platforms, ensuring consistent NAP (Name, Address, Phone number) information across the web. High-quality backlinks from authoritative sites boosted the website’s credibility and search engine ranking.
These SEO strategies resulted in the website ranking on the first page of Google for multiple relevant keywords, leading to an average of 10 leads per month. The combination of on-page and off-page SEO created a robust online presence that attracted and converted potential customers.
Part 3: Selling the Site
With the website generating consistent leads and demonstrating its value, it was time to sell it. Here’s how I successfully sold the site:
Finding a Buyer via Facebook
I leveraged Facebook to find a buyer, tapping into various groups and communities focused on website investments and local businesses. By presenting the website’s performance metrics and potential, I attracted interested buyers.
Offering the Deal
After negotiating, I secured a deal that offered a substantial return on investment, achieving a 1600% ROI on the project. This highlighted the profitability of well-executed local SEO projects and the demand for ready-to-use, lead-generating websites.
Transferring the Site
The site transfer process was smooth and efficient. Using Namecheap, I transferred the domain to the buyer.
For the website content, I utilized the All-in-One WP Migration plugin, which facilitated a hassle-free transfer of the entire site, including themes, plugins, and settings, to the new owner’s hosting account.
By following these steps, I successfully created, ranked, and sold a local fence website, demonstrating the power of effective SEO and strategic website management. This case study serves as a testament to the potential of local SEO in building and monetizing niche websites.