Doubling Organic Traffic and Increasing Calls by 150% for a Fencing Company

The Client

Peoria Fence Pros is a fencing company based in Peoria, Illinois that installs and repairs residential and commercial fencing. 

They had an outdated website that was not optimized for search engines or mobile devices. Their online presence was poor, and they were not getting many leads from the web.

The Challenge

The main challenge was to increase organic traffic to the Peoria Fence Pros website from potential customers searching for fencing services in the Peoria area. 

Along with driving more website visitors, the goal was to have those visitors convert into actual phone calls and lead inquiries for fencing jobs.

My Strategy

I began with a full website redesign to make it modern, mobile-friendly, and optimized for conversion with calls-to-action and lead-capture forms. 

The content was rewritten from scratch to include relevant keywords and highlight the company’s services.

Next, I performed keyword research to identify high-value, local phrases that potential fencing customers were searching for. I optimized each page of the new website for these targeted keywords.

The off-page SEO strategy involved link-building outreach to relevant directories, citation websites, and blogs to improve domain authority. I also optimized and updated all of the company’s local listings.

The Results

Within 6 months, the new website elevated from nowhere to the first page of Google for most of our target fencing keywords in the Peoria area. Organic website traffic doubled compared to the previous 6 months.

More importantly, the website engagement metrics and lead conversions dramatically improved:

  • Calls from the website increased by 150%
  • Contact form leads tripled
  • Average time on site increased by 80%

Peoria Fence Pros was thrilled with the growth in inbound sales inquiries from their improved online presence and SEO performance. 

Their online marketing investment paid off with a consistent flow of new fencing jobs thanks to the SEO and website optimizations I implemented.

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